All ACUniversity classes are held at the McLane Meeting Room, in the lower level of the Fond du Lac Public Library, 32 Sheboygan Street. Advance registration is strongly recommended.

Course Catalog

May 2008	Internet Marketing 3: Search Engine Marketing
June 2008	Internet Marketing 4: How to Build an Email Marketing Campaign Internet Marketing 5: Understanding Website Statistics

Internet Marketing 3: Search Engine Marketing Back to Top

An introduction to the dynamic world of Search Engine Marketing. Ryan Thiel will outline the differences between organic search and paid search and will provide strategies on how each can work in driving more traffic to your website. Learn how to rank higher on search engines such as Google and Yahoo and how to develop campaigns that reach local, regional and global audiences.

Date:	Tuesday, May 13
Time:	7:30 am - 9:00 am
Cost:	$20 AC Members $30 Non-members of the AC
Instructor:	Ryan Thiel, Communications Leader - Online Marketing, Kohler Co.

Ryan Thiel received his Bachelors of Science degree in Journalism/Advertising from the UW-Madison and is a current member of the UW E-Business Consortium. He joined Kohler in 1997 and has held various positions within the Communications Dept. from copywriting to account service, and he has been working with online marketing projects and strategies since 2004. During his term as Online Communications Leader, he has managed both paid search and site optimization projects for over a dozen Kohler businesses, both domestic and international.

Internet Marketing 4: How to Build an Email Marketing Campaign Back to Top

No email marketing campaign will be successful if no one reads your messages. There are many things to consider when undertaking an email campaign. As the number of permitted commercial email messages continues to explode, every email marketer has to figure out how to break through the clutter to get attention and keep it. The key is value. Instructor Jason Evans will discuss strategies to create a sense of value with your emails, one of the most important steps in any campaign. He will explore the various rules of thumb that you can follow that will improve readability and encourage people to open your emails. Evans will outline other key strategies, do's and don'ts, tips and secrets.

Date:	Tuesday, June 3
Time:	7:30 am - 9:00 am
Cost:	$20 AC Members $30 Non-members of the AC
Instructor:	Jason Evans, GS Design, Milwaukee

Jason Evans is Director of Interactive Services at GS Design, a Milwaukee-based strategic design and technology services firm. Throughout his professional career, Evans has provided online marketing strategy and design guidance to a wide variety of clients including Harley-Davidson, Trek Bicycles, Mercury Marine, Brady, US Bancorp, Modine, Bridgestone/Firestone, SRAM, Showtime Networks, Avent, and Briggs & Stratton. Evans has taught interactive design as an adjunct instructor at UW-Milwaukee. He also serves on the Professional Advisory Board Committees of the Visual Communications and Graphic Design departments at Milwaukee Area Technical College, and on the Professional Advisory Committee of The Eisner Advertising Museum.

Internet Marketing 5: Understanding Website Statistics Back to Top

You've got your website going. You're blogging. You've engineered your site to get search engine notice. You've launched an email marketing campaign. Now how do you know if it's all working? The web is full of statistics, and your instructor will reveal how to interpret the numbers to determine if your online efforts are - or are not - getting through to customers. Google Analytics will be explored in depth.

Date:	Tuesday, June 24
Time:	7:30 am - 9:00 am (McLane Meeting Room, Fond du Lac Public Library)
Cost:	$20 AC Members $30 Non-members of the AC
Instructor:	Alan Hathaway, BrownBoots Interactive, Inc.

Alan Hathaway is president and co-owner of BrownBoots Interactive, Inc., a Fond du Lac-based, full-service advertising agency. Hathaway received his BFA from UW-Oshkosh and has more than 12 years' experience in commercial art and advertising development. He began BrownBoots Interactive, Inc. primarily as a website development company in 1999. Hathaway serves on the boards of directors for the Fond du Lac Area Association of Commerce, Fond du Lac YMCA and Young Professionals of Fond du Lac. He is a member of the New North Small Business and Entrepreneur Council, Fond du Lac Morning Rotary and he sits on the Advisory Council for the Fond du Lac Children's Museum.